Sony India introduces two slimmer Cyber-shot W series cameras – the DSC-W190 and DSC-W180. In Sony’s trademark chic fashion, the cameras are available in metallic red, black and silver, and sport a more slender, brushed metal chassis that is only 18.7mm thin. An ideal companion for consumers who enjoy simple-to-use cameras, the new W series features enhanced Face Detection, Smile Shutter and Digital SteadyShot technologies, automatically optimising image settings for quality photo finishes. In addition, the new W series is designed for maximum comfort and intuitive use, so users can easily capture detailed, vivid images.

With a 1/2.33-type Super HAD CCD sensor, combined with 3x optical zoom and up to 18x Smart Zoom, the stylishly sleek W series cameras enable large format printing of photos with high resolution and vivid detail. DSC W180 has 10.1 megapixel and DSC W190 has 12.1 megapixel resolution. Newly added in the DSC-W180 and DSC-W190 cameras are the enhanced Face Detection and Digital SteadyShot features, which deliver stunningly clear images with maximum ease. Face Detection allows the cameras to easily detect up to 8 faces in a scene and automatically adjusts focus, exposure and white balance, creating optimal capture settings for high quality photos. Digital SteadyShot reduces the effects of camera shake by recording two images in rapid succession and then superimposing the images to reduce the appearance of camera shake. This results in clear photos even under difficult shooting conditions.

With Smile Shutter activated, users simply focus on a face and the camera shoots automatically when the person within the frame smiles. A high sensitivity mode of up to ISO 3200 also eliminates blur when shooting in dimly lit environments or when capturing fast-moving subjects. Catering to different shooting environments, the new W series also offers seven scene selection modes: High Sensitivity, Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, and Beach, that adjust and optimise camera settings automatically for the user’s environment, making beautiful images easier to capture.

In hassle-free drag-and-drop style, users can easily transfer their images and videos onto their computers via USB. In addition, the new cameras are bundled with Picture Motion Browser ver. 4.2.01 software for effortless photo and video management. One of the new functions available in this version is eDeco, which allows users to easily add unique, mood-enhancing elements to their photos and videos. This includes matching photo frames, background music, text and sound effects. Another new feature is Movie Tracer, which allows the user to construct breathtaking panoramic images using a combination of movie frames.

The new Cyber-shot W series cameras will be available at Sony authorized dealers and national retail partners across the country at Rs 8,990 for DSC-W180 and Rs 9,990 for DSC-W190.