Sony KLV-40CX420

Experience Full HD picture quality, incredible contrast and sharp, vibrant, life-like picture with the 40(102 cm) CX420 series. Full HD 1080 With High Definition (HD) 1080 recording, the effective scanning line is 1,080, which is more than twice the number in conventional standard definition (SD) format, and video data quality of High Definition 1080p recording is about 4.5 times more. The difference between HD picture and SD quality is immediately noticeable. The wider 16:9 aspect ratio of HD approximates the shape of the human visual field, making you feel like you are actually in the picture. BRAVIA Sync Watch as your entire entertainment system comes alive with the push of a single button! With BRAVIA Sync, each entertainment device synchronises itself with the others so that a single command can bring every system online and playing your favourite programmes instantly. Live Colour can reproduce colours more vividly with an image processor that uses an algorithm specially developed by Sony. You can even adjust colour vividness for optimal image quality with four different options available. With Live Colour™, you’ll be able to experience the power of vivid colours and impressive pictures with finer colour tuning. The revolutionary BRAVIA Engine 3 uses a new high definition video processor that reproduces images with impressive depth, vibrant colours with true-to-life tones, and high-definition images with amazing clarity. With the BRAVIA Engine 3, you can now enjoy clear and vibrant images in finer detail from both SD and HD sources. Read less