Samsung India Electronics Limited, today announced the opening of its first Samsung IT Brandshop at Arihant Arcade, Ameerpet in Hyderabad. The Samsung Brandshop was inaugurated by Mr JungSoo Shin, President & CEO, Samsung South West Asia and Mr. Ranjit Yadav, Director- IT, Samsung India Electronics Pvt. Ltd in the presence of other Samsung representatives, dealers and customers.

Speaking at the inauguration of the first Samsung IT Brand shop in India, Mr Shin stated, “Retail is a big thrust area for us as we looking at enhancing our consumer interface this year .The IT Brand Shop will represent a one stop shop for all Samsung IT products, ranging from Notebooks to Printers. In the coming months, we plan to set up IT Brand Shops in the other metros as well.” The Samsung IT Brand shop showcases Samsung’s entire range of IT and Digital products like Notebooks, Netbooks, Monitors, Printers, Consumables, Digital Camera, Digital Camcorders, MP3 players and Mobile phones. The Brand shop also has on display IT accessories like laptop bags, headphones etc.

The newly opened Samsung IT Brandshop has an ‘Experience Zone’ created to encourage consumers to experience the products on site. The laptops have been displayed at the ‘Experience Zone’ to showcase the commonly used applications like Music, Gaming, Movie and Imaging. Other digital products have been integrated into this Demo zone to showcase convergence of digital devices. To make the product experience memorable, all laptops are connected through Wi-Fi allowing consumers to browse the net and get a first hand experience of the product. The premium, thin and light X series; Mainstream Q series ,the All rounder , value series – the R series of Samsung Notebooks are displayed at the Samsung Brand Shop along with the Company’s recently introduced N series of Netbooks – N110 , NC 20, N120 , and N 310.Samsung entered the Netbook and the Notebook business in December’08 and strengthened its Netbook range with new launches in the month of May’09.

Samsung also has Printer Demo Zones in Delhi, Chennai, Bangalore and Coimbatore for showcasing its IT Products. In addition to exclusive IT Brand Shops, the Company is also setting up IT displays within the existing Samsung Digital Plazas. The Company has around 300 Digital Plazas for its Consumer Electronics products in the country at present. Samsung IT Products are also available through large format retail stores like Croma , e-zone etc.

Samsung is also displaying and retailing its latest range of LCD Monitors at the IT Brand Shop .The Company has in the month of June introduced its MystNEXT Monitors in 18.5” and 20” screen sizes and Lavender series in 22” and 23” screen sizes. Both the MystNEXT and the Lavender series some with a Dynamic Contrast ratio of 50,000: 1.The Lavender series of Samsung colour monitors are differentiated because of their distinctive design- unique Rose black colour ToC , best in class picture performance because of the 50:000:1 Dynamic Contrast Ratio , 2 ms refresh rate ; touch sensors and a 16:9 screen format. With the introduction of the MystNEXT and Lavender series, Samsung has a range of 8 LCD Monitors in the screen segments between 15.6” to 23”, priced in the range between Rs 5950 to Rs 13700.